Data analytics firm Hypr has upgraded its “influencer search and discovery solution” by including new functionality as well as housing more than 12 million influencers across all major social platforms. The upgrade ranks influencers “based on their actual impact on conversations in a specific topic, as opposed to traditional ranking methods which focus on follower count or engagement,” the company said today, adding that the new functionality “currently recognizes over 30,000 conversation topics.” The database is updated throughout the day, and the company said the solution now includes a breakdown of topics into subtopics. “Beauty, for example, is broken down into multiple smaller subtopics including eyeliner, hair care, lipstick, skin care, makeup, eye shadow, perfume, and more,” the company said. The upgrade comes at a time when brands and retailers are becoming more tactical in how and where they use influencers. Gil Eyal, chief executive officer and founder of Hypr, said, “It’s time for the industry to move past stale, three-year-old limited databases.” “Our new engine follows Google’s lead and assigns influencers a score that varies based on their influence on a specific subject and in specific conversations,” Eyal explained. “You might be extremely influential in one context and not at all in another.” The

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Reigning Champ, an athletic apparel brand for both men and women, has teamed with professional soccer team Atlanta United for a limited-edition sports-inspired collection. The lineup includes three styles: a hoody, Ts and shorts. It will only be sold online on Reigningchamp.com. The price points are $80 to $160 and launches this month. Reigning Champ partnered with Atlanta United in celebration of the club winning the 2018 MLS cup champion. “In 2018, an MLS Cup record was set at Mercedes-Benz Stadium with 73,019 fans in attendance to see their hometown club, Atlanta United, hoist the MLS Cup. The Reigning Champs have the highest average attendance of any North American professional sports team outside of the National Football League and the highest attendance of any soccer club in the Americas. Atlanta United does such a good job celebrating the cross-section of soccer and culture and this collaboration is just another example of bringing that to life,” said Rachel Leber, vice president of consumer products at Major League Soccer.  This program, now in its fifth year, is an annual collaboration between Reigning Champ and the previous year’s MLS cup champion. Atlanta United won the 2018 MLS Cup in only their second season

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