Fashion World updates

New York Mag Expanding Daily Intelligencer as a Main Vertical

Women's Wear Daily -

New York Magazine is molding another of its coverage areas into a stand-alone brand. Next month, the privately held media company is launching Intelligencer, an expanded version of its current Daily Intelligencer section that mainly covers politics and business news and sends a related daily newsletter. A spokeswoman said the new Intelligencer will be along the same lines of Vulture and The Cut, now sites under the New York umbrella, covering entertainment and fashion, respectively, that started off as simple verticals or blogs on the homepage and are now tentpoles of coverage. While there are “for now” no plans to give Intelligencer its own URL, it will get its own tab, start to incorporate tech vertical Select All, along with coverage of politics, business, media and innovation, and get a new somewhat “experimental” homepage come October, according to New York’s digital director Ben Williams. “Politics has been a huge part of our coverage in the last 10 to 15 years and it’s just something that’s grown and grown and grown, so [the new Intelligencer] is sort of the full expression of that,” Williams said. Traffic from Daily Intelligencer drives 10 million unique visitors a month to New York’s six owned sites. Beyond there being a

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BFC/Vogue Designer Fund Continues Its Partnership With JD.Com

Women's Wear Daily -

On Monday night at the National Portrait Gallery, British Fashion Council chief executive officer Caroline Rush revealed that the BFC and the Vogue Fashion Fund will continue working with Chinese online retailer JD.com to increase British designers’ presence in China. Also unveiled was cross collaboration spearheaded by JD.com to sponsor three Chinese London-based designers to sell their collections on the e-tailer’s JDesigner Boutique platform. Huishan Zhang, whose show this season was sponsored by the retailer; Xuzhi Chen; and Xiao Li will sell a selection from their collections on JDesigner Boutique, which launched in June. JDesigner Boutique targets a younger market, which is on the constant search for something unique and edgy. “When you look at the sales on our platform, we can see that young people are more into individualism and more niche products,” Xia Ding, president of International Fashion at JD, told WWD. “It’s not looking at who is famous now, but who’s in the pipeline and the next generation of designers. That’s why we choose emerging designers, who are also selling very well.” Zhang is the most established of the trio, having launched his brand in 2011 and opened his London flagship last year. His romantic and feminine designs have garnered

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