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Abercrombie & Fitch Grows Overseas

Women's Wear Daily -

Abercrombie & Fitch Co. is upping its stake overseas. On Thursday, A&F said it will open Friday an Abercrombie & Fitch store with abercrombie kids, in Westfield London, the largest shopping destination in Europe drawing 30 million visitors a year. Westfield London also has a Hollister store, which includes A&F’s Gilly Hicks brand. A&F also announced that it’s relocating its Europe, Middle East and Africa home office to a Savile Row space, occupied by abercrombie kids, allowing more room for its expanded team in the region. The abercrombie kids store will be relocated into the nearby A&F Burlington Gardens store. The transition begins in early 2020 and should be done by summer. “These exciting new stores and changes reflect our commitment to global growth as we continue to adapt our playbooks for European markets,” said Fran Horowitz, chief executive officer, Abercrombie & Fitch Co. “With our growing team in the region, we’re getting closer to our local consumer, and both the Burlington Gardens and Westfield London locations will be an opportunity to bring relevant products and experiences to both our adult and kids customers.” Keith Mabbett, director of leasing for Unibail-Rodamco-Westfield, said Westfield London is the only location in London for shopping all of

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