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First Insight to Spotlight New Platform Functionalities at NRF Big Show

Women's Wear Daily -

Customer-centric merchandising platform provider First Insight Inc. is showcasing a suite of solutions at the NRF Big Show that expands its current platform to better meet the needs of retailer and brands. “Our customers spoke, and we listened,” said Greg Petro, chief executive officer of First Insight. “With over 100 retailers and brands as our valued partners providing feedback, we learn an enormous amount every day. Planners have told us that they not only want product recommendations, but guidance on the right quantities to buy as well. Merchants and designers have expressed a great desire to use their mobile devices to access results from anywhere — in a line review in New York or at a factory in Asia. And marketers and strategy teams want to leverage First Insight data to help optimize decision-making across all of their systems.” The platform expansion is the result of First Insight doubling the amount of funding into its product development efforts over the past year, Petro said. The upgrade includes a mobile app, assortment planning functionalities, customizable and visual dashboards and integration with third-party systems as well as “deeper reporting functions,” the company said adding that the solutions “are modular and simple to use while fully compliant

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