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AG Jeans Debuts First Recycled Water Collection for Spring 2020

Women's Wear Daily -

The fashion industry remains in the hot seat when it comes to the discussion of environmental impacts and waste reduction, and AG Jeans is seeking to answer one fundamental question — can denim be sustainable? The company installed a new water filtration system in its factories in South Gate in Los Angeles and Mexico City and in March introduced its first denim and ready-to-wear offering produced with this system. On Thursday, the California-based company at the Gitano Jungle Room at The James in New York unveiled its second collection using the system that reduces water use and uses recycled water to produce clothing. “Our main points are our water machinery, which we’ve been speaking about for a while now and we’re trying to further our efforts to not only work on the water consumption but trying to figure out how else we can fix the production process and make it more eco-conscious,” said Katie Lewis, AG Jeans marketing and public relations manager. “Being a denim brand, I don’t think you can be 100 percent sustainable but we’re trying to clean up our act. For the most part I think we’ve been doing a good job for the last 10 years.” The spring 2020 collection,

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