Fashion World updates

Beachwaver Adds Full Hair-Care Range

Women's Wear Daily -

The Great Barrier Heat Protectant Spray is Beachwaver Co.’s first venture into hair care.  Sarah Potempa, celebrity hairstylist and inventor of The Beachwaver Co. proved wrong the naysayers who said her rotating curling iron couldn’t compete against titans of the large hot tools corporations. Undaunted, she and her sister Erin Potempa Wall charged ahead launching the Beachwaver, which frequently sells out on QVC, sits at the top 10 of prestige best-sellers on Amazon (according to Tribe Dynamics) and has been singled out by Ulta Beauty executives as a shopper favorite. Now, the duo are jumping into an even bigger ocean  — the $87 billion hair care category dominated by behemoths, including Procter & Gamble, Unilever, as well as premium nameplates like Ouai, Bumble and Bumble and Oribe. The Beachwaver Co. collection launched this week with the first entry, the Great Barrier Heat Protectant Hairspray. Within the year the Beachwaver Co. collection will expand to about 30 items including everything from shampoos and a vegan pomade to co-washes and reparative formulas. Industry sources believe Beachwaver Co. collection could surpass sales of $20 million in two years. The company did not comment on sales. “This is an obvious next step for us and something we’ve been wanting to

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The State of American Fashion: Rodarte

Women's Wear Daily -

WWD: Please sum up the state of American fashion as you see it. Laura and Kate Mulleavy: It feels like it is in flux. That could be something really positive for its future, because periods of transition can lead to periods of flourish. We are outliers in some ways in the American fashion community because our work is not typical sportswear or streetwear. Our retrospective in Washington, D.C., this fall will really show that, as well as the dresses we have on display right now at the Met [Metropolitan Museum of Art]. We really believe that voices like ours who celebrate risk-taking design, dressmaking, couture fabrics and techniques and independent business are important in America. WWD: What are American fashion’s strengths? Its weaknesses? L.M. and K.M.: Being a part of the industry here has taught us how to clarify and convey the messages we want to send as a brand, and as a result, we have a very clear vision. The feeling of independence and freedom in America also has enabled us to continue expanding the ways we work as creatives, whether it be in filmmaking, writing or other areas of design and business. It has provided us a platform to be bold and to be fearless. But with Rodarte we have also been heavily

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