Fashion World updates

Men’s Continues to Gain Ground as Sales Increase

Women's Wear Daily -

LAS VEGAS — Men’s wear represents 40 percent of the global apparel market and continues to grow both in popularity and penetration for most retailers. With that experience as the backdrop, merchants shopping the shows here earlier this week were in upbeat spirits as they scoured the aisles for the latest trend-right product to fuel that men’s wear momentum heading into next year. Christine Wu, senior trend analyst for the Doneger Group, said the men’s wear market is projected to increase to $33 billion in sales by 2020, up 14 percent from $29 billion in 2015, the most recent figure available from Euromonitor International. Among the most popular categories are activewear-inspired pieces that offer performance and technology attributes, as well as streetwear, both at the designer and more democratically priced level. Patty Leto, senior vice president of merchandising for Doneger, said that in order to sustain the strong showing, retailers have to reach men on their own terms and provide a “targeted and more personal approach to the assortment.” This will require a “necessary recalibration” of the business. But because men’s wear doesn’t move that quickly, that recalibration will boil down to subtle updates of the current trends, notably nostalgia, outdoor lifestyle and

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