Fashion World updates

Amazon Releases ‘How Do I Look?’ Beta Feature for Echo Look

Women's Wear Daily -

Amazon’s Echo Look took another step toward becoming a smarter styling tool. On Tuesday, the e-commerce giant released “How Do I Look?,” a new beta feature that lets its voice-equipped fashion camera offer on-the-fly styling advice based on what users are wearing. A trigger phrase — “Alexa, how do I look?”, “How can I look better?” or “Compliment my outfit” — gets the ball rolling, with the voice assistant snapping a full-body photo. About 10 seconds later, Alexa comes back with styling advice to enhance the outfit. There’s potential for confusion, since there’s also a “How Do I Look Today?” Alexa skill, though the skill is more about positive affirmation than fashion. It’s also similar to “Style Check,” but there are distinctions. Where “Style Check” helps people choose between different looks, “How Do I Look?” aims to enhance a single outfit. In both cases, the responses rely on a blend of insights from Amazon’s machine learning algorithms and massive complex of accumulated data, as well as advice from human fashion experts. Could the Amazon Echo Look ever replace a real stylist? With every new feature, that goal steps more into view.  Courtesy Image In its FAQ section, Amazon describes its fashion specialists as coming “from varied backgrounds in

Follow WWD on Twitter or become a fan on Facebook.

Read More...

Lauren Astry Sorensen Joins Ralph Lauren

Women's Wear Daily -

Ralph Lauren has named Lauren Astry Sorensen as senior director of global public relations, leading women’s public relations for all brands. Sorenson reports directly to Ryan Lally, who was recently promoted to senior vice president, global public relations and brand communications. Prior to this, Sorensen was vice president of global marketing and communications at Carolina Herrera Ltd. She joined Herrera in 2013, and most recently reported to company president Emilie Rubinfeld.

Follow WWD on Twitter or become a fan on Facebook.

Read More...

Pages