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Rue21 Launches ‘Do the Right Thing’ Anniversary Line

Women's Wear Daily -

Rue21 and Spike Lee are doing right by each other. The Pittsburgh, Pa.-based Rue21, along with Spike Lee’s production company called Forty Acres and a Mule, and the Defend Brooklyn clothing firm, have collaborated on a limited-edition 30th anniversary “Do the Right Thing” collection. The official launch of the collection is today and is being sold exclusively at Rue21’s 690 stores and on rue21.com. The 14-piece line includes men’s and women’s sweatshirts, T-shirts, beanies, lanyards, sling bags, socks and ID holders. Prices range from $2.99 ID holders to $37.99 hooded sweatshirts, with men’s apparel priced from $19.99 to $37.99; women’s, $16.99-$32.99, and accessories, $2.99 to $19.99. Mookie men’s T-shirts are reduced to $10 from $23.99, and on some items, if you buy one, the second one is 50 percent off. The “Do the Right Thing” anniversary collection at Rue21.  “Do the Right Thing” is a movie depicting racial tensions in Brooklyn in the heat of the summer, culminating in violence, a death and destruction. Lee produced, wrote and directed the movie. He also starred in the movie, which featured the film debuts of Martin Lawrence and Rosie Perez and also starred Samuel L. Jackson, Giancarlo Esposito, John Turturro, Danny Aiello, Ossie Davis, Ruby Dee, Richard

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