Women's Wear Daily

New Sustainable Salon Pulls Visitors at Paris Trade Shows

PARIS — The buzz around Impact, WSN Développement’s new salon designed around sustainable fashion, contributed to a like-for-like 15 percent increase in footfall at adjoining sister salon Who’s Next, held alongside Bijorhca Paris at the Porte de Versailles from Sept. 6 to 9. The launch edition included a series of round tables and the participation of more than 100 brands, including initiatives geared to upcycling used garments involving players like Emmaus x Le Relais. Happy customers included Régis Pennel, founder of L’Exception, who is in the development stages of preparing a sprawling incubator dedicated to young eco-responsible, ethical brands, along with a major food component, scheduled to open in a former fire station, La Caserne, in Paris’ 10th arrondissement in 2021. “We plan to have an impact on Paris and fashion that will change the market,” said Pennel, whose highlights at Impact included Oth, specializing in sneakers made from recycled tires, knitwear label Sakina M’Sa and local denim brand, 1083. “We were looking for brands with added value, like being made in France or eco-friendly,” said Pennel. “For the first time, we had a place where we could find these brands more easily.” Claudine Verry, director of the trends department at Paris department

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