PARIS — The days when luxury brands were reluctant to adopt social media strategies seem far away indeed, yet it was only four years ago that Morin Oluwole moved to France to spearhead Facebook’s luxury division. Since joining the social media giant in 2006, the Stanford graduate has seen the company grow from a staff of 150 to almost 30,000. Her unit, meanwhile, has expanded from two people initially to a network of support teams across the United States, United Kingdom, Italy, United Arab Emirates, Japan, South Korea and Hong Kong. As Facebook and Instagram have added new functionalities — amid a steady stream of controversy and scandal at the parent company — the platforms’ collaborations with luxury brands have bloomed: Louis Vuitton was the first house to use Instagram Stories, shooting exclusive video content to launch its spring 2017 men’s collection, while Dior was the earliest to adopt Facebook Stories after it launched in March 2017. The statistics suggest luxury brands are wise to engage with their customer base on Facebook, which counts 2.2 billion monthly active users worldwide, and Instagram, which has 1 billion. Luxury consumers have almost twice more followers and like three times more content than the average InstagramRead More...
The daughter of actors Vincent D'Onofrio and Greta Scacchi was raised out of the spotlight and, at 26, is just now ready for Hollywood. With a series of movies on the horizon, she might soon be turning to the craft full time.
Neophitou-Apostolou is calling it a “book-a-zine,” and at a cost of 50 pounds, it’s more like a coffee-table book than anything else.
Digital platforms offer countless opportunities but there are risks that need to be taken into consideration, says Prada's chairman Carlo Mazzi ahead of the second "Shaping a Future" event to be held in Milan today, exploring the relationship between sustainability and digital innovation.
The new sunglasses and optical frames will debut for fall 2019.
The venerable jewelry house sets sights on new customers.
After a big Singles’ Day with Urban Outfitters, the company is taking its brands to Alibaba’s main platform.
The intimates giant announces a new ceo and its latest earnings amid a flurry of public relations nightmares.
Exit financing is in place, and the plan is for unsecured trade vendor claims to be paid in full.
J. Crew Group is making chief executive officer Jim Brett’s departure a little less painful for the executive. Brett is getting a rich severance, including $1.25 million over the next 18 months, which is an amount equal to what was his base salary; a cash bonus payment of $2,812,500, over a period of 18 months, and another bonus of $750,000, representing what was unpaid from his signing bonus. He’s also getting an additional 18 months of service credit with respect to time-vesting management equity that was granted to him. After bolstering West Elm, the furniture retailer, Brett joined J. Crew 15 months ago on a mission to turn around the J. Crew Group, specifically the long struggling J. Crew brand. The company said Saturday that a “mutual agreement” was reached by the board and Brett, but sources said Brett was forced out. The J. Crew brand has been struggling for three years, grappling fashion misses, pricing issues and management changes. Not long ago, it restructured its debt to make it more manageable. To offset difficulties at the J. Crew brand, the corporation has been growing its successful denim-based Madewell division and it recently started the Mercantile lower-priced division. Also, third-party brands are being added to theRead More...
About 150 guests are expected at the event, which will feature museumlike installations, performances and limited-run products.
Both top and bottom lines improved during the quarter, but investors fear larger macro headwinds.
Condé Nast Entertainment is getting a new president steeped in video programming for Millennial audiences.
The two-day event, open to the public, will be held in Milan on Nov. 24 and 25.
The brand is the latest to take over the retailer’s pop-up space.
Gwyneth Paltrow’s brand is soon to be involved in all corners of media.
Monaco joins NPD's beauty group from the firm's accessories division.
While 70 percent of retailers agree the yearend reaps the most profits, cash flow remains an issue during Q4.
The “World (The Price of Love)” tome showcases imagery of the label’s cruise 2019 collection lensed by photographer Martin Parr.
E-commerce giants Flipkart and Amazon saw exponential growth, but brick-and-mortar retailers performed strongly as well.