Women's Wear Daily

Anrealage Stages Retrospective Show in Tokyo

MORE IS MORE: Over four years after he began showing his collections in Paris and 15 years after he launched his brand Anrealage, Kunihiko Morinaga put on megashow in his home city. Amazon, the headlining sponsor of Tokyo Fashion Week, made the event happen through its At Tokyo program, and also hosted the show in its fashion-imaging studio, the largest in the world. Morinaga began by showing looks from his latest offering, which he unveiled in Paris last month, as well as some greatest hits from past seasons. He had his models pause from time to time on the runways and used changes in lighting to demonstrate the various hidden effects of the garments. Models held their hands in front of their seemingly all-white dresses, while standing before hot lights. When they moved their hands, prints were left behind. In another trick of light, all-black looks were revealed to contain colorful patchworklike elements when viewed in the dark with a special spotlight. And white and subtle pastel-colored pieces glowed bright when photographed with a flash. In the second half of the show, Morinaga sent out a retrospective of pieces from Anrealage’s first 15 years. As one brand that is most missed from Tokyo’s

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Beachwaver Adds Full Hair-Care Range

The Great Barrier Heat Protectant Spray is Beachwaver Co.’s first venture into hair care.  Sarah Potempa, celebrity hairstylist and inventor of The Beachwaver Co. proved wrong the naysayers who said her rotating curling iron couldn’t compete against titans of the large hot tools corporations. Undaunted, she and her sister Erin Potempa Wall charged ahead launching the Beachwaver, which frequently sells out on QVC, sits at the top 10 of prestige best-sellers on Amazon (according to Tribe Dynamics) and has been singled out by Ulta Beauty executives as a shopper favorite. Now, the duo are jumping into an even bigger ocean  — the $87 billion hair care category dominated by behemoths, including Procter & Gamble, Unilever, as well as premium nameplates like Ouai, Bumble and Bumble and Oribe. The Beachwaver Co. collection launched this week with the first entry, the Great Barrier Heat Protectant Hairspray. Within the year the Beachwaver Co. collection will expand to about 30 items including everything from shampoos and a vegan pomade to co-washes and reparative formulas. Industry sources believe Beachwaver Co. collection could surpass sales of $20 million in two years. The company did not comment on sales. “This is an obvious next step for us and something we’ve been wanting to

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