Women's Wear Daily

Holt Renfrew’s Helping Hand for the Elephants

Holt Renfrew’s H Project is elevating its support for elephants. For the second year, the H Project is partnering with #knotonmyplanet, which works to preserve the elephant population and benefit the Elephant Crisis Fund, an initiative launched by Save the Elephant and the Wildlife Conservation Network in partnership with the Leonardo DiCaprio Foundation. The H Project, led by Holt’s divisional vice president of brand and creative strategy Alexandra Weston, curates apparel, accessories, home decor and beauty products with stories around them. The idea is to highlight artisans around the world and showcase products with an element of sustainability or a charitable component. Model and global ambassador of #knotonmyplanet Doutzen Kroes is also supporting the elephant cause, and elephant-inspired artworks from En Masse, Nicole Charles, Briony Douglas, Ben Johnson and Pauline Loctin are on view at Holt Renfrew. Doutzen Kroes and Alexandra Weston in T-shirts and joggers to support the elephant campaign.  On Saturday and Sunday, Holt is staging a charity shopping weekend to raise $200,000 for the Elephant Crisis Fund. Limited-edition elephant totes designed by models Kroes, Behati Prinsloo Levine and Anya Rubik are being offered as gifts with purchase when customers spend $300 or more, and Holt has a limited-edition collection of T-shirts, sweatshirts,

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