Women's Wear Daily

The Vault at Saks Opens the Door to ‘High’ Fine Jewelry, Watches

The Vault on the lower level of Saks Fifth Avenue opened today, revealing a rich array of “high” fine jewelry and world-class watches and a fluid passage from the main floor for luxury handbags, sunglasses, soft accessories and travel. “The customer will now truly be able to feel the connectivity between the lower level, the main floor and our second level for beauty. It’s really all one main floor,” commented Marc Metrick, president of Saks Fifth Avenue. “There’s visual connectivity and energy that flows through, from floor to floor.” “We’re really seeing the whole building come to life. All that cross-shopping coming together is really exciting,” added Tracy Margolies, Saks Fifth Avenue‘s chief merchant. That easy transition results from extending the Rem Koolhaas-designed escalator down to The Vault from the main floor, following its rise up to the beauty floor last February. The escalator, with its iridescent dichroic film coating in varying colors, is a centerpiece. It’s massive, and has replaced some of Saks’ productive selling space. Yet it creates an openness to the flagship setting, providing views to the floors above and below and beckoning shoppers to explore deeper into the store. There’s also aesthetic continuity with the selling levels having perimeter designer

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