Women's Wear Daily

Canada’s NKPR Launches E-commerce Site ShopNK

TORONTO — Canadian public relations agency NKPR is venturing into retail, launching ShopNK – an e-commerce platform that aims to encourage “next generation” shoppers to wield their buying power responsibly. “Nobody in p.r. has done this before,” claimed NKPR president and cofounder Natasha Koifman, whose latest venture, debuting Sept. 4 at the Toronto International Film Festival, showcases a mix of brands from beauty, fashion and entertainment that hail from collaborations with established designers and budding entrepreneurs who value philanthropy. “Everything is limited-edition, so once it’s gone it’s gone,” Koifman told WWD, with ShopNK’s next drop slated for November. ShopNK’s prices range from 6 to 500 Canadian dollars. Take, for example, the custom-made Grace Blazer (225 Canadian dollars), which is made from rayon, Spandex and nylon that can be shipped to  consumers within seven days of their forwarding their measurements to ShopNK tailor Grace Martins. ShopNK also will offer an exclusive capsule collection from Canadian knitwear brand Line, which includes a hoodie, crewneck sweater and blanket scarf made from an archival cashmere-modal blend for 199 Canadian dollars each. Indeed, from a versatile 6 Canadian-dollar vase from Toronto’s ethically minded lifestyle store Thirty Six Knots to Namesake’s multipurpose leather pouch (60 Canadian dollars) and more, “the luxury

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La Perla to Publicly List in Paris

The listing of the shares, priced at 4.50 euros, is expected on or around Sept. 6 "to increase La Perla’s visibility and enhance access to capital," said group CEO Pascal Perrier.

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