Bayne is the second female member and seventh overall member of the company’s board of directors.
Black Friday and Cyber Monday means potential customers are essentially one search query away from keeping your brand at the center of their hearts and the top of their shopping carts. Undoubtedly, the competition for paid search visibility is fierce, often with competitor brands striving for a standout in this “universe of search” compiling thousands of terms. There is no end-all key for winning search, but instead, brands and retailers must focus on “winning the little battlegrounds,” said Ashley Fletcher, vice president of marketing at Adthena, a competitive search intelligence technology. Recently recognized in Seattle’s Search Engine Land Awards, Adthena analyzes more than 40 million ads across the U.S. and U.K. from 260,000-plus advertisers within Google Shopping Insights. Their roster includes clients such as River Island, Target and Burberry. With total search ad spending expected to reach $70.66 billion in 2020, up from $33.09 billion in 2016, according to eMarketer’s September 2018 report titled Net U.S. Search Ad Revenues — retailers are increasingly seeking data-driven search strategies to stand out from the pack. During holiday peaks, the payoff for beating competitors with targeted search is notable, an example being River Island who received a “220 percent increase in shoppers” and “82 percent sales increaseRead More...
Retailers of all stripes are trying to make holiday shopping less daunting.
The firm's Q4 guidance excludes a $15 million sales contribution from Sears.
ReMode has lined up several interactive and immersive experiences to engage attendees during its inaugural event set for Nov. 13 and 14 at the Los Angeles Convention Center in Downtown Los Angeles. The show, which organizers describe as an event for “disruptive and sustainable fashion,” is offering “unique spaces where attendees can gather, create, shop and explore the future role of fashion.” ReMode founders said attendees “will be able to gather in these spaces to share ideas, reflect and consider their vision of the future of fashion, while also having fun. Our holistic conference programming includes not just workshops, keynotes and panel sessions, but also art, creative spaces, concept shops and areas that showcase the latest innovations in materials and technology.” The interactive and experiential programs at ReMode will include “X-Ray Fashion,” which is a “multisensory, virtual-reality experience” where participants are “face-to-face with the environmental and human impacts of the fashion industry.” The aim is to explore “all stages of apparel production, manufacturing and consumption.” Francesco Carrozzini is serving as the director of this “immersive cinematic experience,” which organizers said is designed to motivate “a carbon-neutral, eco-friendly and socially responsible approach to fashion.” Pierre-Nicolas Hurstel Courtesy image. There will also be a Le Souk Sustainable Innovation Pavilion, showcasing trends inRead More...
Fox brought the brand back to the forefront of fashion.
The denim firm will conduct a search for a new chief executive officer, with the announced retirement of John Ermatinger.
Klum and her boyfriend kept kissing each other, but because of the prosthetics on their faces, really, they were just bumping plastic up against one another.
The new exhibition is a bit of a homecoming for Stefan Sagmeister who was born in Austria and studied in Vienna before relocating to New York.
The underwear brand is focusing less on subscriptions and more on memberships.
The consumer electronics retailer wants to position itself as a fashion lifestyle brand.
The two-year-old clean fragrance brand is unveiling its first body-care products today.
Active reps declined 5 percent in the quarter.
Brightman collaborated with the brand on a unisex collection and will wear costumes on her 2019 tour decorated with more than 600,000 Swarovski crystals.
From the shadows of a New York City record store and within the archives of West End, the synthpop duo comprised of Alex Frankel and Nick Millhiser are bringing disco back into the spotlight.
There are four distinct holiday shopper profiles.
The Apparel and Retail CEO Summit came to a close on Tuesday.
The limited-edition eveningwear capsule of 11 pieces includes dresses, luxe outerwear and separates.
ShopStyle, which has an influencer network of more than 20,000, is rolling out new features that will help influencers monetize even more content.
Preparing for holiday spending begins with back-end logistics.