Women's Wear Daily

Chicago Auction House to Offer McQueen Dress

After serving as the Museum of London’s curator of fashion and decorative arts for five years, Timothy Long returned to his native Chicago to helm the luxury accessories and couture department for Leslie Hindman Auctioneers. He sees many similarities between both roles. “At museums, I basically found interesting pieces of historic clothing and accessories and interesting aspects about them as a way of storytelling to attract people to buy tickets. At the auction house, I use stories to get them to buy the materials,” he said. In London, Long managed a collection of about 36,000 items dating as far back as the 15th century and curated or co-curated exhibits such as “Sherlock Holmes: The Man Who Never Lived and Will Never Die” in 2014 and “Pleasure Gardens” in 2018. Unlike his museum exhibits, which often involved years of exhaustive research, the fast-paced nature of the auction world attracts him. He plans to organize about four auctions annually and imagines them as mini exhibits. With nearly 37,000 Instagram followers, Long also brings his social media prowess to his new gig. He’s already flexing his skills to promote an Alexander McQueen dress from the designer’s posthumously presented pre-fall 2010 collection for the Luxe Holiday auction at Leslie

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Swarovski Updates Retail Formats With Digital Tools

MILAN — “We serve 160 countries in the world; if we imagine a future without off-line, that would be a dark future,” said Swarovski’s omnichannel and commercial operations executive vice president Michele Molon on Tuesday, ahead of the lighting ceremony of the Christmas tree the company has gifted to the city of Milan. “The truth is that brick-and-mortar retail will never disappear, it will just continue to evolve,” added the executive, who was appointed to the role in January 2017, after joining the company in 2010. Under Molon’s tenure, Swarovski has increasingly enhanced the integration of physical retail and digital implementation, both debuting brick-and-mortar formats and establishing a center of excellence dedicated exclusively to its e-commerce business, “so [that] we have become very fast in understanding how the market works and find new solutions and ideas.” The emblem of the company’s efforts is its first “forerunner” unit, recently unveiled in London. Swarovski revisited its Oxford Street store updating it with digital touch points to heighten the customer experience. These include a virtual jewelry station to try-on items and an interactive selfie wall with London-themed filters to share contents on social media, as well as wireless phone charging stations, a blue “Crystal Suite” offering

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