Women's Wear Daily

H&M Outlines Catch-Up Strategy as Profit Slips, Stock Dives

PARIS — Hard-pressed to reverse a string of missteps, Hennes & Mauritz AB unveiled plans for a new discount marketplace as it outlined its strategy to catch up with nimbler fast-fashion peers. But in a sign the Swedish retailer faces an uphill battle, investors sent shares to their lowest level in a decade, falling 10 percent to close at 139.34 kronor. The company on Wednesday reported a 13 percent dip in full-year profit, figures that highlighted its struggle adapting to a rapid shift toward digital consumption. Adding to its challenges, executives acknowledged missteps in offering the right product assortment in recent months, and said they don’t expect an improvement in sales and profit until the second half of 2018. H&M also finds itself challenged by other industry players doing a better job producing and delivering fashionable clothing at breakneck speed. “While H&M was once a pioneer, it now looks like the company has failed to keep up,” said Pedro Aguilar, senior beauty and fashion analyst at Euromonitor International. The analyst noted the company’s reliance on production in Asia means it has longer average lead times than rival Inditex, which produces in its home market of Spain and nearby countries. Meanwhile, he added, online fast-fashion players such as Asos and

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Denim Première Vision to Show in London in December

PARIS — With competition continuing to heat up in the denim trade show sector, Denim Première Vision is headed to London — albeit as a one-off, as part of a new itinerant format for the twice-yearly event which henceforth will alternate between a Paris venue and a different European destination. The next edition will take place May 23 to 24 at the Parc Floral de Paris in the French capital, with the fair’s second edition to be held Dec. 5 and 6 at the Old Truman Brewery in East London. The 10-year-old fair has also undergone a complete overhaul, with a new more fashion-oriented positioning focused on contemporary denim, and a new management team in place. Guglielmo Olearo, international exhibitions director for Première Vision, is taking over the show’s helm. He succeeds Chantal Malingrey, a member of the board, who alongside her role as marketing and development director for Première Vision and director of special events has been appointed director of PV’s pre-collections show, Blossom Première Vision. Fabio Adami Dalla Val has been named show manager of Denim Première Vision. Guglielmo Olearo  Courtesy Denim Première Vision’s new format will see an international offer of players from across the entire denim value chain — spanning weavers, components

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Undercover Shopper: Riley Rose

As Forever 21 looks to establish a foothold in specialty beauty with its Riley Rose concept, WWD’s Ellen Thomas heads to the store’s first New York-area outpost to scope out how it stacks up against Sephora and Ulta.

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