Women's Wear Daily

Prestige Fragrance Sales Increase During Holiday Season

During its most important selling period, prestige fragrances are experiencing an increase in sales for the holiday season. In a report released by the NPD Group, sales for prestige fragrances increased 8 percent year-to-date through October. This year, fragrances have generated $2.7 billion in sales, growing at a faster rate than the previous year. The report indicates the fragrance market is the second-fastest-growing category after skin care and ahead of makeup, which is the largest category. “After several years of soft holiday performance, fragrance made a comeback in December 2017, proving to be a giftable category for the holidays,” said Larissa Jensen, executive director and beauty industry analyst for the NPD Group. “We continued to see this turnaround during other key periods in 2018, including Valentine’s Day, Mother’s Day and Father’s Day, and anticipate its streak to continue to Christmas.” For this year’s top-earning holidays, fragrance sales for Valentine’s Day were $92.8 million, a 12 percent year-over-year increase; sales for Mother’s Day were $122.8 million, a 9 percent year-over-year increase, and sales for Father’s Day were $94.3 million, an 11 percent year-over-year increase. The report also states that, in the last four weeks, the top-selling women’s fragrance is Chanel Coco Mademoiselle and the top-selling

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Amazon Releases ‘How Do I Look?’ Beta Feature for Echo Look

Amazon’s Echo Look took another step toward becoming a smarter styling tool. On Tuesday, the e-commerce giant released “How Do I Look?,” a new beta feature that lets its voice-equipped fashion camera offer on-the-fly styling advice based on what users are wearing. A trigger phrase — “Alexa, how do I look?”, “How can I look better?” or “Compliment my outfit” — gets the ball rolling, with the voice assistant snapping a full-body photo. About 10 seconds later, Alexa comes back with styling advice to enhance the outfit. There’s potential for confusion, since there’s also a “How Do I Look Today?” Alexa skill, though the skill is more about positive affirmation than fashion. It’s also similar to “Style Check,” but there are distinctions. Where “Style Check” helps people choose between different looks, “How Do I Look?” aims to enhance a single outfit. In both cases, the responses rely on a blend of insights from Amazon’s machine learning algorithms and massive complex of accumulated data, as well as advice from human fashion experts. Could the Amazon Echo Look ever replace a real stylist? With every new feature, that goal steps more into view.  Courtesy Image In its FAQ section, Amazon describes its fashion specialists as coming “from varied backgrounds in

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