Women's Wear Daily

ViacomCBS Has Laid Off 450 Employees in New York Since January

ViacomCBS Inc. has laid off 450 staffers in New York since January, according to a filing with New York state. The newly formed media company let go of 88 employees at Showtime, 27 at CBS Television Stations, 41 at CBS Corporations, 16 at CBS Network, 271 at Viacom International, three at Simon & Schuster, and four at CBS Interactive. While many companies that have made similar filings during the pandemic stated that the layoffs were temporary and due to COVID-19, ViacomCBS did not do so, indicating the cuts are permanent. The Wrap reported at the end of last month that ViacomCBS president Bob Backish sent a memo to staff, informing them of the latest round of layoffs, thought to have impacted around 100 workers. They included Smithsonian Network president Tom Hayden and Comedy Central head of content and creative enterprises Sarah Babineau. A separate New York state filing showed that Cast & Crew, a payroll company that CBS contracts with, laid of 65 staffers last month, although the filing categorized the move as temporary, citing the reason as “unforeseeable business circumstances prompted by COVID-19.” Viacom and CBS merged  in December. Viacom’s brands include MTV, Comedy Central, Nickelodeon and BET, while the acquisition of CBS added

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‘Assassin’s Creed’ and Tom Clancy’s ‘Rainbow Six Siege’ to Develop Licensed Goods in Asia and Europe

ON TARGET: Gamers will be able to take their addiction of “Assassin’s Creed” and Tom Clancy’s “Rainbow Six Siege” to a new degree, since signature apparel and other categories are on the horizon for Europe and Asia. As an indicator of e-sports’ increasing popularity, Ubisoft, a creator, publisher and distributor of interactive entertainment and services, has signed a deal with IMG to be the first exclusive licensing agency for both game franchises in Europe and Asia. The lack of any major, minor or collegiate sports events has only accelerated interest in e-sports. “Assassin’s Creed” has more than 100 million unique players due partially to the releases of 16 games over the past 10 years. With a healthy licensing program, the brand aims to expand into new regions and categories. Tom Clancy’s “Rainbow Six Siege,” an online tactical shooter video game, has 55 million players around the globe and 145 million hours of e-sports content watched since the first “Rainbow Six Pro League” debuted four years ago. International events have helped to bolster viewership and engagement. In addition to apparel, both game franchises are planning to develop licensed consumer goods for tech items, accessories, toys, home decor, stationery and experiences. IMG plans to leverage its strengths

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Barbie Steps Up

Mattel is calling on its iconic career woman-fashion plate to spread joy in the age of the coronavirus.